So spend some time doing this upfront. Even a company that knows nothing about exhibiting would find it easy to come away from a busy show with plenty of new business. After all, the business comes to you. But there are a few simple principles that any company can use to maximise the value of every event they participate in. 

We’ve created easy-to-understand Exhibitor Training Modules for both those new to exhibitions and those who want to improve their results.