The power of live events
Think exhibitions are out of place in a digital world? Think again!
80% of people spend more with companies they know. Exhibiting gives customers – both existing and potential – the opportunity to know you in a way that no other marketing channel can.
Why exhibit?
Live events are highly effective forms of marketing
Exhibitions are powerful marketplaces that connect buyers and sellers. They are one of the most resilient forms of marketing, and the value and strong return on investment (ROI) they offer businesses make them a crucial part of any marketing strategy.
No communication method is more direct or more interactive than a face-to-face conversation. This is what exhibitions are all about.
Exhibitions allow you to interact with your target audience face-to-face
They bring your most active prospects and customers to you. Right there in front of you, ready to talk, listen and buy. This is simply not possible with any other marketing form.
The average visitor spends 5.5 hours at an event
…which equates to watching or listening to 660 broadcast ads. Exhibitions are:
2x
more powerful than television ads
3x
more effective than printed media
4x
more effective than radio
Being face-to-face and engaging with people also gives you the opportunity to win back lapsed business, and of course, gives you the perfect opportunity to close sales.
Did you know?
76%
of visitors make new purchasing decisions and have existing ones reinforced
83%
of visitors have the authority to buy
80%
of professionals say attending exhibitions helps their job performance
69%
of visitors recommended brands they had seen only 2 weeks post-event
28%
more innovative: how visitors see your brand after attending the event
23%
of business is returned by events, though they account for 9% of marketing spend
5%
Not exhibiting hurts: visitors’ opinions weaken 5%, even for known global brands
80k+
visitors came to our events in one year
Credit: Statistics provided by the Exhibition & Events Association of Australasia and Facetime UK.
Exhibitions allow you to advance all your marketing goals
Collecting high-quality leads
Long-term brand building
Doing market research
Teaching new prospects about your offerings
Engaging with loyal customers
Generating media coverage
A total customer experience with your brand
This is a “money-can’t-buy” experience; the customer experience they can only have with you. They can see, hear and feel how your brand, product or service will help them, and depending on what it is, they can smell and taste your product.
They get a well-rounded sense and understanding of your product that can only happen in person.
See
Hear
Feel
Smell
Taste
Exhibitions are part of the marketing mix – a highly effective part.
We’re social animals. People buy from people, and with exhibitions leaving a lasting impression, make sure your marketing strategy includes exhibiting.
Creating Meaningful Experiences
We get exhibitions and conferences right so your audiences and industry engages.